Comparia recommendation
iPhone 15 vs Samsung Galaxy S24
The iPhone 15 edges ahead of the Samsung Galaxy S24 for most users thanks to its superior video recording, longer track record of software support and more cohesive device ecosystem. This is a very close call and either phone is an excellent choice.
Why the iPhone 15 is the better choice for most people
Comparia analysed the iPhone 15 and Samsung Galaxy S24 across six evaluation criteria: camera quality, performance, battery life, software ecosystem, display quality and value for money. Each criterion was weighted based on how most smartphone buyers prioritise their purchase, with camera quality and performance rated as critical factors.
The iPhone 15 leads in camera quality, particularly in video recording, where Apple's computational video pipeline remains the industry benchmark. Cinematic Mode, Action Mode stabilisation and ProRes recording give the iPhone a clear advantage for anyone who records video regularly. The A16 Bionic chip delivers strong sustained performance with excellent thermal management, and iOS continues to receive timely updates across all regions simultaneously.
The Samsung Galaxy S24 fights back with a brighter, higher-resolution display, more advanced on-device AI features through Galaxy AI and a more versatile telephoto camera for still photography. Its Snapdragon 8 Gen 3 processor matches the iPhone in raw benchmarks and exceeds it in certain GPU-intensive tasks. The gap between these two phones is genuinely narrow, and buyers who prioritise display quality or AI functionality may prefer the Samsung.
Decision confidence: 68%
Confidence supported by
- iPhone 15 leads in the most heavily weighted criterion (camera quality)
- Stronger video recording quality with no close competitor
- Proven long-term software support track record
Confidence reduced because
- Overall score gap is very narrow (8.5 vs 8.3), the closest margin in this category
- Samsung Galaxy S24 leads in display quality and AI features
- Ecosystem preference heavily influences which phone suits an individual buyer
Best phone for every priority
Why the iPhone 15 wins
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Best-in-class video recording
The iPhone 15 captures smoother, more colour-accurate video than any Android competitor at this price point. Cinematic Mode adds shallow depth-of-field effects in real time, and Action Mode delivers gimbal-level stabilisation without accessories. These features make the iPhone the default choice for content creators and parents who record family moments.
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Consistent and timely software updates
Apple delivers iOS updates to all supported devices on the same day, worldwide. The iPhone 15 will receive major iOS upgrades until at least 2030. This means new features, security patches and performance improvements arrive without delay, regardless of your carrier or region.
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Tighter ecosystem integration
If you already own an Apple Watch, AirPods or a Mac, the iPhone 15 integrates with those devices in ways that Android cannot replicate. Handoff, AirDrop, Universal Clipboard and iMessage create a seamless experience that genuinely saves time across devices.
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Superior sustained performance
The A16 Bionic chip manages thermal throttling better than the Snapdragon 8 Gen 3 in prolonged tasks. During extended gaming sessions or video editing, the iPhone 15 maintains consistent frame rates and processing speed without the heat-related slowdowns occasionally observed on the Galaxy S24.
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Strong resale value
iPhones consistently retain a higher percentage of their original price on the second-hand market compared to Android devices. After two years, an iPhone 15 typically retains 50 to 60% of its value, whereas the Galaxy S24 retains approximately 35 to 45%.
Trade-offs to consider
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Lower display resolution and brightness
The iPhone 15's 6.1-inch Super Retina XDR display runs at 2556 x 1179 pixels with a 60Hz refresh rate on the standard model. The Galaxy S24's 6.2-inch Dynamic AMOLED display is brighter, sharper at 2340 x 1080 and runs at 120Hz. Scrolling and animations feel noticeably smoother on the Samsung.
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Fewer on-device AI features
Apple Intelligence arrived later than Samsung's Galaxy AI and is not yet available in all countries. If you rely on features like real-time translation, AI photo editing or smart search, the Galaxy S24 offers a more mature set of tools today.
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More limited customisation
iOS restricts home screen layouts, default app choices and file system access more than Android. Users who value flexibility in how they organise their phone will find Android's approach less restrictive.
Strong alternative: Samsung Galaxy S24
The Samsung Galaxy S24 matches the iPhone 15 in almost every category and leads in display technology and AI capabilities. It is a genuinely excellent phone that many users will prefer.
Choose Samsung Galaxy S24 if
- · You want the brightest, smoothest display
- · You use Galaxy AI features like Circle to Search daily
- · You prefer Android's customisation and flexibility
Choose iPhone 15 if
- · You record video frequently and want the best quality
- · You own other Apple devices
- · You value long-term software support and resale value
What would change this recommendation
If display quality is your top priority
Samsung Galaxy S24 becomes the clear choice. Its 120Hz AMOLED panel is brighter and smoother than the iPhone 15's 60Hz display.
If you rely on AI features daily
Samsung Galaxy S24 offers a broader and more mature suite of on-device AI tools through Galaxy AI.
If you are deeply invested in Apple's ecosystem
iPhone 15 becomes an even stronger recommendation due to seamless device integration.
If telephoto photography matters most
Samsung Galaxy S24's 3x optical zoom produces sharper results at distance than the iPhone 15's 2x telephoto.
Specifications compared
| Specification | iPhone 15 | Samsung Galaxy S24 |
|---|---|---|
| Processor | A16 Bionic | Snapdragon 8 Gen 3 |
| Display | 6.1" Super Retina XDR, 60Hz | 6.2" Dynamic AMOLED, 120Hz |
| Main camera | 48MP, f/1.6 | 50MP, f/1.8 |
| Telephoto | 2x optical zoom | 3x optical zoom |
| Battery | 3,349 mAh | 4,000 mAh |
| RAM | 6 GB | 8 GB |
| Storage (base) | 128 GB | 128 GB |
| OS updates | 6+ years (iOS) | 7 years (Android) |
| Charging | USB-C, 20W wired, MagSafe | USB-C, 25W wired, Qi2 |
| Weight | 171 g | 167 g |
| Approx. price | £699 | £699 |
| Comparia score | 8.5/10 | 8.3/10 |
Where to buy the iPhone 15
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How Comparia evaluates smartphones
The camera is the most-used feature on any smartphone. Includes photo quality, video recording, low-light performance and zoom capability.
Processor speed, thermal management and sustained performance affect daily responsiveness and longevity.
A phone that cannot last a full day fails its primary purpose. Charging speed and wireless charging also factor in.
OS update duration, app quality, AI features and integration with other devices affect long-term satisfaction.
Brightness, resolution, refresh rate and colour accuracy determine how everything on the phone looks and feels.
Launch price, current street price and resale value determine the total cost of ownership.
iPhone 15 vs Samsung Galaxy S24: head-to-head
A direct comparison across every evaluation criterion. This is one of the closest matchups in the smartphone category.
8.5/10
8.3/10
iPhone 15 wins for
- · Superior video recording quality
- · Tighter Apple ecosystem integration
- · More consistent sustained performance
- · Higher resale value after two years
Samsung Galaxy S24 wins for
- · Brighter, smoother 120Hz display
- · More advanced AI features (Galaxy AI)
- · Better telephoto zoom (3x vs 2x)
- · Longer battery life
Detailed analysis
Camera quality
Camera quality is the most heavily weighted criterion because the camera is the feature most people use every day on their smartphone. This comparison considers photo quality, video recording, low-light performance and zoom versatility.
The iPhone 15 scores 9/10. Its 48MP main sensor captures excellent detail with natural colour reproduction that requires minimal editing. Where the iPhone truly separates itself is video recording. Cinematic Mode creates professional-looking depth-of-field effects in real time, Action Mode provides stabilisation that rivals dedicated gimbals and the overall video pipeline produces smoother, more colour-accurate footage than any Android phone in this price bracket. Low-light photography is also strong, with Apple's Deep Fusion processing retaining detail without over-sharpening.
The Samsung Galaxy S24 scores 8/10. Its 50MP main sensor captures slightly more detail in still photos than the iPhone, particularly in well-lit conditions. The 3x optical telephoto lens is a meaningful advantage over the iPhone's 2x zoom, producing noticeably sharper images at distance. Samsung's AI-powered photo editing tools, including Generative Edit and Object Eraser, add post-capture versatility. Video recording is very good but does not match the iPhone's consistency in colour science and stabilisation.
Performance
Performance is rated critical because processing power directly affects how responsive the phone feels during daily use and how long it remains capable as apps become more demanding.
Both phones score 9/10. The iPhone 15's A16 Bionic and the Galaxy S24's Snapdragon 8 Gen 3 are both exceptional processors. In single-core tasks, which affect everyday app responsiveness, the A16 Bionic holds a slight edge. In multi-core and GPU-intensive workloads, such as gaming and video rendering, the Snapdragon 8 Gen 3 is marginally faster. In practical daily use, neither phone feels slow or struggles with any current app or game.
The key differentiator is thermal management. During extended gaming sessions or prolonged video recording, the iPhone 15 maintains its performance level more consistently. The Galaxy S24 occasionally throttles under sustained heavy load, though this is a minor issue that most users will never encounter in typical use.
Battery life
The Samsung Galaxy S24 scores 8/10 for battery life, edging ahead of the iPhone 15's 7/10. The Galaxy S24 has a larger 4,000 mAh battery compared to the iPhone's 3,349 mAh cell, and its more efficient 120Hz LTPO display can drop to lower refresh rates when static content is displayed.
In real-world use, the Galaxy S24 typically delivers 11 to 13 hours of screen-on time, while the iPhone 15 manages 10 to 12 hours. Both phones last a full day for most users, but the Samsung provides a more comfortable margin for heavy users. Charging speeds are similar, with the Galaxy S24 supporting 25W wired charging and the iPhone 15 supporting 20W wired charging. Both support wireless charging.
Software ecosystem
The iPhone 15 scores 9/10 for software ecosystem. iOS updates arrive simultaneously worldwide, with Apple typically supporting iPhones for six or more years of major OS updates. The App Store maintains strict quality standards, and Apple's ecosystem of devices (AirPods, Apple Watch, Mac, iPad) communicates seamlessly through features like Handoff, AirDrop and Universal Clipboard.
The Samsung Galaxy S24 scores 8/10. Samsung now promises seven years of OS and security updates, which matches or exceeds Apple's commitment on paper. Galaxy AI brings powerful on-device features including real-time call translation, Circle to Search and AI-generated photo edits. However, Android updates still depend on carrier schedules in some markets, and the Google Play Store's quality control is less consistent than Apple's App Store. Samsung's own device ecosystem has improved significantly but does not yet match Apple's integration depth.
Display quality
The Samsung Galaxy S24 scores 9/10 for display quality, leading the iPhone 15's 7/10 in this category. Samsung's 6.2-inch Dynamic AMOLED 2X panel runs at 120Hz with adaptive refresh rate, producing noticeably smoother scrolling, animations and gaming. Peak brightness reaches approximately 2,600 nits, making the screen clearly legible in direct sunlight.
The iPhone 15's 6.1-inch Super Retina XDR display is sharp and colour-accurate but is limited to a 60Hz refresh rate on the standard model. Once you have used a 120Hz display, the difference is immediately apparent when scrolling web pages or social media feeds. The iPhone's peak brightness of approximately 2,000 nits is excellent but lower than the Samsung's. This is the single largest area where the Galaxy S24 clearly surpasses the iPhone 15.
Value
Both phones score 8/10 for value. They launched at identical price points of £699 and have seen similar reductions since launch. The iPhone 15 holds an advantage in total cost of ownership due to its higher resale value. After two years, iPhones typically retain 50 to 60% of their original value, while Samsung devices retain 35 to 45%.
The Galaxy S24 counters with more included features at the same price: a 120Hz display, 3x optical zoom and Galaxy AI tools that the iPhone only matches at the Pro tier. If you plan to keep your phone for its full lifespan rather than selling it, the Samsung arguably offers more hardware for the money.
Where to buy both phones
Frequently asked questions
Is the iPhone 15 better than the Samsung Galaxy S24?
Which phone has the better camera, iPhone 15 or Samsung S24?
Does the Samsung Galaxy S24 have better AI features than the iPhone 15?
Which lasts longer, iPhone 15 or Samsung Galaxy S24 battery?
Should I switch from Samsung to iPhone or vice versa?
Are iPhone 15 and Samsung Galaxy S24 still worth buying in 2026?
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How Comparia works
Comparia is an AI decision engine that helps you make confident choices. Recommendations are generated by analysing product specifications, verified benchmarks and structured trade-off reasoning.
Transparency
Comparia does not accept payment from manufacturers. Recommendations are based on weighted criteria analysis, not editorial opinion. Some retailer links are affiliate links which help support Comparia at no cost to you. Affiliate relationships never influence scoring, ranking or recommendations.
Methodology
Each product is scored 1 to 10 on each criterion. Criteria are weighted by importance (critical, important, nice to have). The overall score is a weighted average. Trade-offs are identified by comparing where each option leads and trails.
This decision page was generated by Comparia's AI analysis engine and is reviewed for accuracy. Prices and availability are approximate. Last updated: March 2026.